There’s a simple truth: what you get out depends on what you put in. Eating good food makes you feel good. That’s why we exist – to bring you the finest, freshest, crunchiest, juiciest, tastiest organic produce we can find. It’s true of people and it’s just as true of fruit and veg.
We select on the basis of flavour, not how things look. Perfect uniformity is not nature’s way and it’s not something we worry about either. You may find the odd strangely shaped vegetable or fruit arriving from us, but the minute you put it into your mouth, you’ll understand why we sell it.
Taste before beauty every time.
NOW ON OCADO: Juicing bags of apples, pears, oranges, carrots and cucumbers! 'Ugly' fruit and vegetables with the same great taste and nutrition.